Developing Blockbuster Products for Sub-Saharan Africa – Where Will The Next M-Pesa Come From?

30 Oct 2018
16:00 - 19:00
Hall 1

Developing Blockbuster Products for Sub-Saharan Africa – Where Will The Next M-Pesa Come From?

Lesley Mbogo

Goals and objectives

Digitization of Sub-Saharan Africa continues to present remarkable opportunities that will reshape the economies and firms for a long time to come. The last wave of digitization has brought about few successful products and services such as M-Pesa for mobile payments, Jumia (e-commerce), and other social informal e-commerce. Where will the next blockbuster product come from?

This tutorial gives you an understanding of how to innovate in the context of emerging technologies.

  • How do we leverage emerging technologies and changing macro-environments to bring about innovative business models and disruptive products and services? We shall review a set of proven frameworks and tools that can help you create new market creating innovations.
  • Participants will learn how to practically bring about new disruptive products to life, and how to systematically conceive, develop and deploy new business models and commercial ecosystems in order to successfully take the products to market.
  • Think like a master Product Manager. Learn how to develop solutions that are not misaligned with their use cases and focus on real problems. We do not always know how new technologies will be deployed. For instance, mobile phone has become more useful in banking more than a telecom tool.